Event

Step into Social Media Workshop

21/10/2010

These sessions provide delegates with an introduction to the area of social media.

Course outcomes:

When they leave the workshop, delegates:

• Have a general understanding of social media and how it differs from traditional marketing;

• Appreciate how and why social media can be effective and why it is growing so fast;

• Understand the process for creating a social media strategy;

• Have been introduced to the concept of measuring ROI for social media;

• Have seen 5 social media tools in action with practical examples and tips for getting started:

Photo sharing sites - Flickr;
Video sharing sites - YouTube; 
Social networks - facebook, LinkedIn;
Blogs;
Microblogs - twitter 
 

Who should attend?

This workshop is suitable for anyone whose role involves communicating and building relationships with customers and members.
 

Cost

£195 + VAT for ISPAL Members

£235 + VAT for Non-Members