Event

Media Relations Workshop

These sessions provide delegates with an introduction to the area of media relations.

Course outcomes:

By the end of the workshop, delegates should be able to:

• Build strong relationships with their local media;

• Identify stories from their sites with media appeal;

• Use a variety of different 'PR tools' to communicate news effectively;

• Collate a strong, successful image library;

• Measure the success of their PR activity.

Who should attend?

This workshop is suitable for anyone whose role involves communicating and building relationships with customers and members.