Event

Effective Sales & Marketing for Sport and Leisure

Do you need to develop your sales & marketing plan?  Or do you want to improve your 'closing' style and approach?  Whether an old hand at sales and marketing or brand new, this practical course is designed to improve sales techniques and increase returns on marketing.

 

Course Outcomes

 

The course focuses on:

• The sales cycle - prospecting;

• Contacting/meeting;

• Presenting;

• Closing and delivery;

• Marketing fundamentals;

• Marketing mix;

• SWOT analysis;

• Planning;

• Implementation and delivery;

• Monitoring and controlling.

 

Technical Area (National Occupation Standard/Level)

 

NOS detail provided within the Unit Specification

A232 Develop and review a framework for marketing (MS)

A230 Sell products and services to customers in face-to-face settings (LM)